Public Domain Day, celebrated January 1st of every year, is a relatively new holiday, which has the potential to grow rapidly as 2019 marked the first year in 20 years in the United States that new works were added to the public domain. This article showcases Texas Tech University Libraries’ “Public Domain Day: 1923 Unlocked” exhibition and outreach efforts as one approach, but also highlights other intuitions’ promotions and suggests ways to connect to larger initiatives. Cultural heritage and visual resources professionals can adapt this celebration as a way of advocating for the public domain, educating on copyright literacy, bringing attention to newly public domain collections materials, and exciting and empowering the public. The growth of the public domain enriches many of our missions and goals including supporting creativity and preserving our past and should be celebrated and protected.

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