The "Life Cycle of Visual Assets"
Advocating for the Profession
The VRA Identity Task Force was formed in 2018 in response to the Visual Resources Association Strategic Plan (2018-2022), which recommended that the VRA reflect upon its identity with regard to both its legacy and future. To address this charge, the Task Force engaged in a comprehensive analysis of the Association that ultimately resulted in a set of recommendations related to the VRA’s mission, core values, and vision. A key component of the work of the Task Force was the development of the Life Cycle of Visual Assets infographic, organized into categories that reflect the complex workflows and diversity of tasks performed by visual asset professionals: conceptualization, capture, description, management, access, preservation, and use. This article focuses on the Life Cycle, including the models that inspired it, what it consists of, and how it can be used as a tool to advocate for the importance of the profession.
Copyright (c) 2023 Carolyn Lucarelli, Betha Whitlow
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